Delineate hires 3 for continued expansion

Delineate hires 3 for continued expansion

Delineate have hired three members of staff for their London headquarters, on the back of strong growth in the first quarter of 2019. Long-time industry expert Geoff Baker joins the team as Account Director, charged with managing growing an already impressive list of...
Why limit your sampling to demographic?

Why limit your sampling to demographic?

Why limit your sampling methods to demographic? With a broad selection of sampling methods now available to researchers, why are we still fixated on demographic segmentation? Ben Leet, Delineate’s CCO, asks brands and marketers to look further afield with audience...
Storytelling with data: How turn insights into stories

Storytelling with data: How turn insights into stories

The power of story – using insights to tell a meaningful story   Creative and communications agencies know that storytelling is a vital element of a strong campaign. But when it comes to storytelling with data, the application of story seems to be missing....
How to win more PR pitches with an insight-led approach

How to win more PR pitches with an insight-led approach

Why do… an insight-led approach for your PR pitch?   PR pitches are getting tougher. But help is at hand. Ben Leet, Delineate’s Chief Customer Officer, explains why an insight-led approach can be a game changer for a compelling pitch. It’s a scenario we’re...