Why limit your sampling to demographic?

Why limit your sampling to demographic?

Why limit your sampling methods to demographic?   With a broad selection of sampling methods now available to researchers, why are we still fixated on demographic segmentation? Ben Leet, Delineate’s CCO, asks brands and marketers to look further afield with audience...
How to win more PR pitches with an insight-led approach

How to win more PR pitches with an insight-led approach

Why do… an insight-led approach for your PR pitch?   PR pitches are getting tougher. But help is at hand. Ben Leet, Delineate’s Chief Customer Officer, explains why an insight-led approach can be a game changer for a compelling pitch. It’s a scenario we’re all...
Why Do… research led content?

Why Do… research led content?

Business to Business (B2B) PR agencies face an ongoing challenge to keep their client messages fresh. In the first of our “How to – Why do?” guides, we explore its impact and explain how research-led content boosts your authority and strengthens your drumbeat....
Will Amazon’s sponsorship deal be a Bake Off winner?

Will Amazon’s sponsorship deal be a Bake Off winner?

Ben Leet, Delineate’s CCO, appeared on BBC News and 5 Live this week to discuss the new Amazon sponsorship of the ‘Great British Bake Off’ and why they’re promoting the Echo instead of Amazon Pantry service. It’s back! Social media rejoices as Bake Off returns...