delineate launches new B2B planning tool. Meet bertie.

delineate launches new B2B planning tool. Meet bertie.

delineate launches new audience B2B planning tool  Insights and data firm delineate has launched a new audience planning tool specifically for B2B marketers. Called bertie, the tool was developed by delineate to provide B2B agencies and marketers with a better...
Is the lack of B2B planning data holding you back?

Is the lack of B2B planning data holding you back?

Is the lack of B2B planning data holding you back?  By Ben Leet, Chief Customer Officer Delineate Planning data should form the foundation of any B2B marketing campaign. Without understanding the audiences you’re trying to talk to, how do you know what message to...
Delineate hires 3 for continued expansion

Delineate hires 3 for continued expansion

Delineate have hired three members of staff for their London headquarters, on the back of strong growth in the first quarter of 2019. Long-time industry expert Geoff Baker joins the team as Account Director, charged with managing growing an already impressive list of...
Why limit your sampling to demographic?

Why limit your sampling to demographic?

Why limit your sampling methods to demographic? With a broad selection of sampling methods now available to researchers, why are we still fixated on demographic segmentation? Ben Leet, Delineate’s CCO, asks brands and marketers to look further afield with audience...