The delineate way
We started delineate because we saw how professional marketers and communications specialists are becoming increasingly frustrated with slow and costly research work. Work that delivers too little, too late. It seems to us that the research world has become too focused on these are the numbers and this is how we got there. What marketing and communications teams need is more focus on why does this matter and what does this mean. Time has always been against us, but now we have the added ‘fun’ of drowning in data. Getting to the exciting part, the insight, the evidence, has never been more important. We compare it to the golden age of movies. Audiences didn’t have time for lengthy exposition, they wanted action. In the silent era, studio execs ordered their directors to “cut to the chase” and get to the bit the people really wanted to see. We feel the same! We want to cut through the jargon, avoid the distractions and shed the clutter.
There’s no better example of someone who understood the concept of cutting to the chase than performer and creator Harold Lloyd. A multi-talented master of his industry, his ability to thrill audiences with feats of physical daring is the spirit we aspire to. We’re on a mission to ‘be more Harold’ in everything that we do. That’s why the desire to delight is at the heart of our work. And while there’s a lot less hanging from clocks and chasing moving vehicles, we thrive on getting stuck in to the challenge and acting fast to achieve results. We cut to the chase.
JT – James Turner
Founder and CEO
Hi, I’m James Turner, better known as JT. Welcome to delineate. I started the company after a career in market research and insights spanning over 20 years. I’ve seen first-hand the frustration of clients as they increasingly need to work at speed and on budget. That’s why it’s essential that delineate be a different kind of insights agency. One that thinks like its clients.
Offering something different is why I’ve spent the last few years building a team of consultants with a diverse set of experiences who love solving problems. Not your average research team, but a group of creative specialists who think client first, because they’ve been the client. We all look forward to working with you and helping your business cut to the chase.
Our recent work
Campaign Testing / Pitch Research Case Study Porter Novelli was asked to pitch for a new European client with short notice. The brief gave limited insights into the audience and their motivations. The client was established category and any new campaign...read more
Thought Leadership Research Case Study Depend was looking to enter the UK market as a challenger brand and engaged MullenLowe Salt as part of the launch. The Audit Incontinence category is not frequently discussed in the UK. The brand was looking to change...read more
BMC is global leader in software solutions that help IT transform traditional businesses into digital enterprises. They engaged Hotwire to raise their profile across Europe. In a crowded space, BMC wanted to strengthen its position as an expert on the...read more