The delineate wayWe started delineate because we saw how professional marketers and communications specialists are becoming increasingly frustrated with slow and costly research work. Work that delivers too little, too late. It seems to us that the research world has become too focused on these are the numbers and this is how we got there. What marketing and communications teams need is more focus on why does this matter and what does this mean. Time has always been against us, but now we have the added ‘fun’ of drowning in data. Getting to the exciting part, the insight, the evidence, has never been more important. We compare it to the golden age of movies. Audiences didn’t have time for lengthy exposition, they wanted action. In the silent era, studio execs ordered their directors to “cut to the chase” and get to the bit the people really wanted to see. We feel the same! We want to cut through the jargon, avoid the distractions and shed the clutter.
Who’s Harold?There’s no better example of someone who understood the concept of cutting to the chase than performer and creator Harold Lloyd. A multi-talented master of his industry, his ability to thrill audiences with feats of physical daring is the spirit we aspire to. We’re on a mission to ‘be more Harold’ in everything that we do. That’s why the desire to delight is at the heart of our work. And while there’s a lot less hanging from clocks and chasing moving vehicles, we thrive on getting stuck in to the challenge and acting fast to achieve results. We cut to the chase.
Our recent work
Tyto PR launched with serious credentials in tech PR, to breakthrough and demonstrate their experience they commissioned Delineate compile a new credible tech power list.read more
Porter Novelli needed new and unique consumer insights to support the pitch for a new client, they turned to Delineate for a unique perspective and fast turnaround.read more
MullenLowe Salt commissioned Delineate to generate thought leadership for the UK challenge launch of the Depend product, the insights showcased the brand point of view.read more