COVID-19 Impact Tracker
Understanding the impact of Covid-19
Helping brands navigate the current crisis, and make data-led decisions
The COVID-19 Impact Tracker is a new addition to Delineate’s always-on audience intelligence suite, giving marketers and communicators access to the latest information from consumers in this crisis.
The tracker is now running in the UK, US and key European markets, allowing real-time understanding of the issues facing consumers and how this crisis is impacting their behaviours.
Our free White Paper, the #StayAtHomeNation shares some of the early insights from the COVID-19 Impact Tracker. For your copy click here
COVID-19 is at the top of everybody’s minds, with 78% of the UK following the news almost constantly. Each day the crisis touches more lives and around half (48%) describing its impact on their way of life as serious or severe.
Consumers are adjusting to the crisis in interesting ways with some categories such as paid streaming services seeing a huge uplift in subscribers.
There are changes in how the UK shops, with a fifth (21%) say their spend on food has increased in the past week.
Consumers are adjusting to the crisis in interesting ways with some categories such as paid streaming services seeing a huge uplift in subscribers.
There are changes in how the UK shops, with a fifth (21%) say their spend on food has increased in the past week.
Our first White Paper #StayAtHomeNation, reveals our findings from the first couple of weeks of lockdown. Download your complimentary copy now.
32% of people already think their standard of living has dropped in a month, and 22% feel that maintaining their mental health is one of the most difficult elements they’ve had to deal with recently.
Many people (44%) are asking others to complete their regular shop if they’re self-isolating. Across the wider population, 21% of adults are also getting others to do the same.
Usually 8 in 10 (81%) shoppers would visit a supermarket each week and this has fallen to just 6 in10 (63%) intending to go in the next week.
Even though physical retail behaviours may have changed temporarily, consumers still want to hear from brands. Over 8 in 10 (81%) said that they want to continue receiving brand communications across a wide range of sectors, not just food, beverages and cleaning products.
Many consumers are interested in hearing about technology, clothing, beauty products, entertainment and more. Brands have licence to advise consumers on how to overcome their current problems but must be cautious of other messages.
Consumers don’t think COVID-19 is going to be over any time soon and as such they’re making plans as the #StayAtHomeNation – how will this impact your business?
Please contact the Delineate team for more detail. Data is customisable by shopper segment, and category many more demographic variables.
Static data points are based on 1,000 UK Adults aged 18+ taken from the inital COVID-19 Impact Tracker establishment survey on 25th March 2020. Trend data is 3-day rolling data based on 1,000 per week. All data is weighted.
Understand macro behavioural trends
Track changes in shopper behaviour by channel and category
Understanding shifting media consumption
Monitor what consumers do, and do not, want to hear from brands
Understand how can brands help consumers in new ways
Predict attitudinal shifts to be ready for the “new normal”
#StayAtHomeNation – COVID-19 White Paper
Our first White Paper #StayAtHomeNation, reveals our findings from the first couple of weeks of lockdown. Download your complimentary copy now.
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Our mission has always been to put better data and more meaningful insights into the hands of marketers and communicators, so they can make better decisions.
Our platform provides real-time, ready for use data for responsive decision making.
Now more than ever brands need to respond quickly with a data driven approach, to take the right actions.