COVID-19 Impact Tracker

Understanding the impact of Covid-19

Helping brands navigate the current crisis, and make data-led decisions

The COVID-19 Impact Tracker is a new addition to Delineate’s always-on audience intelligence suite, giving marketers and communicators access to the latest information from consumers in this crisis.

Running since March 2020, the tracker provides clients with real-time understanding of the issues facing consumers and how this crisis is impacting their behaviours.

This second free whitepaper, Unlocking Change, takes a closer look at some of the trends that we’ve observed over the past few months in our COVID-19 Impact Tracker.  For your copy click here

Slowly but surely, we’re feeling more happy and safe, and less anxious, as we become more accustomed to our new routines, and the numbers being diagnosed and dying of COVID-19 continue to decline.

Naturally, we still have concerns for our own health, but as the curve of the pandemic has flattened, we’re a little less worried about catching the virus.

If we do get ill though, we’re more confident that we will get access to healthcare, now almost three quarters (74%) thinking there will be support compared to half (51%) of people two months ago.

Although we are generally comfortable with the adjustments to our standards of living, 35% of us are now worse off than we were a month ago.

With warnings of a recession on the horizon, consumer spending patterns will undoubtedly change in the coming months.

35% Worse Off
35% Worse Off

Although we are generally comfortable with the adjustments to our standards of living, 35% of us are now worse off than we were a month ago.

With warnings of a recession on the horizon, consumer spending patterns will undoubtedly change in the coming months.

Unlocking Change White Paper

Our second White Paper Unlocking Change, reveals our findings beyond the lockdown. Download your complimentary copy now.

Changes to our activities and behaviours is also set to change, with the majority of us continuing to home cook and go for walks whilst almost a half of us are still not ready to eat out in restaurants, including fast food restaurants.

Find Out More From Delineate

All of this presents a conundrum for brands. Consumers still want to hear advertising, especially as they ease themselves out of lockdown in their new normal, but the tone of voice is crucial. 

Delineate has now combined our COVID-19 Impact Tracking with our proprietary ad testing methodology to ensure that brands can launch ads with confidence, even when “norms” are no longer the norm.

Our COVID-19 Impact Tracker is always-on engaging with consumers and is helping brands thought the crisis.

For more details on our tracking data or ad testing methodology, please contact one of the Delineate team.

Static data points are based on 1,000 UK Adults aged 18+ taken from the inital COVID-19 Impact Tracker establishment survey on 25th March 2020. Trend data is 3-day rolling data based on 1,000 per week. All data is weighted.

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Understand macro behavioural trends

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Track changes in shopper behaviour by channel and category

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Understanding shifting media consumption

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Monitor what consumers do, and do not, want to hear from brands

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Understand how can brands help consumers in new ways

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Predict attitudinal shifts to be ready for the “new normal”

Unlocking Change – COVID-19 White Paper

Our second white paper Unlocking Change moves the story on, from the initial lockdown period to now, to provides marketers and communicators with learning on how to engage with consumer right now. Download your complimentary copy.

 

Unlocking Change White Paper

We connect brands to real-time data

Our mission has always been to put better data and more meaningful insights into the hands of marketers and communicators, so they can make better decisions.

Our platform provides real-time, ready for use data for responsive decision making.

Now more than ever brands need to respond quickly with a data driven approach, to take the right actions.