New hires to build custom research, creative, content and media planning services

delineate has made three new hires to lead the development of a suite of services and bespoke tools. Launching in 2018, these tools will help clients recalibrate their approach to creative campaigns.

Tracy “Tarcey” Hubbard joins as a senior director to build the custom research practice. Under her leadership delineate now offers a suite of thought leadership research and as well as messaging and brand research tools.

Heading up delineate’s media and content arm is Susann Jerry who joins to lead the development and planning of creative strategies.

SEO and digital content analytics specialist Steffan Evans also joins us as a digital research executive. Evans will support thought leadership projects and media measurement & analytics programmes.

CEO and founder James (JT) said: “Collectively, our new hires have more than 50 years’ international consumer and B2B experience in brand, research, media and communications. delineate will draw on this enormous expertise to help agencies solve strategic challenges by providing the tools to generate insights that lead to well-researched communications that give clients their desired outcomes.”

Tarcey has more than 25 years of research and insights experience, having held senior roles at Edelman Berland (now Edelman Intelligence), Ipsos, GFK, and NFO (now TNS). Most recently, she spent two years growing the quantitative research practice at boutique insight agency, Revealing Reality.

Susann has worked agency and client side in senior B2C and B2B marcomms roles for more than 25 years. After a career as a news journalist with United Newspapers, she moved into corporate communications positions with BBC-tv, BBC Network Radio and Classic FM owners GWR.

Since 2004, Jerry has worked as a consultant across a portfolio of clients including the digital out of home leader Ocean Outdoor, William Reed Business Media, global research and diversity specialist Out Now Consulting and the creative digital shop Media Bounty. She works as a consultant across a portfolio of clients including the digital out of home leader Ocean Outdoor, William Reed Business Media, global research and diversity specialist Out Now Consulting and the creative digital shop Media Bounty.

Want to find out more about delineate’s team, click here .

This news was covered on Research Live, MR Web and Marketing Communications News.

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