Ex Coke Global Analytics lead joins Marketing Analytics firm Delineate
Insights and Marketing Analytics firm Delineate has announced that industry veteran Dr. Martyn J Crook has joined as an Advisor to the Board. Martyn will help shape the marketing analytics capabilities of the Delineate platform, enabling marketers to make better decisions in real-time.
Martyn has previously held senior insight and analytics leadership positions at Coca-Cola, Kimberly-Clark, Microsoft and General Mills and is on the board of the Marketing Science Institute.
Martyn commented, “The research industry has been changing for the last few years but getting back to life with COVID-19 presents some new challenges for marketers. Everything we knew has changed and it’s more important than ever to be able to experiment and learn in real-time to be able to make the right decisions and enable growth. I am thrilled to be joining Delineate to help advance their world-class capabilities”.
I have worked with Martyn for almost 25 years and his experience in the application of analytics is second to none. I am thrilled he has joined the Delineate Board and I know he will accelerate our plans to help brands understand the world in real time.
Delineate has one simple mission: to deliver real time data and rich customer and audience insight to marketers and communicators. We cut to the chase by blending the best of always on opinion research, data science and artificial intelligence to provide solutions for real world marketing and communication challenges.