We’re pleased to confirm technology leader Catherine Gibbon joins Delineate and sister agency Opinion.Life as our new Chief Marketing Officer.
Catherine previously led UK product marketing for Truphone, and European marketing for online panel company Instantly. In her new role Catherine will be responsible for Delineate’s overall marketing strategy and execution.
“Traditional market research is slowly but surely merging with modern data methods and data science,” says Catherine of her move. “Delineate understands this and is moving quickly to fuse old with new. It’s an exciting time to be joining!”
Ben Leet, Delineate’s Chief Client Officer, agrees. “Adding a CMO to our leadership team has been a strategic milestone for some time. We couldn’t be more delighted that somebody of Catherine’s calibre has chosen to join us.”