Why limit your sampling to demographic?

Why limit your sampling to demographic?

Why limit your sampling methods to demographic?   With a broad selection of sampling methods now available to researchers, why are we still fixated on demographic segmentation? Ben Leet, Delineate’s CCO, asks brands and marketers to look further afield with audience...
Pat McCarthy joins Delineate as Operations Director

Pat McCarthy joins Delineate as Operations Director

We are excited to announce Pat McCarthy is the new Operations Director for Delineate and its sister company opinion.life. His primary responsibilities will be online operational delivery and the opinion.life consumer panel. Forward thinking with extensive knowledge of...