Is the lack of B2B planning data holding you back?

Is the lack of B2B planning data holding you back?

Is the lack of B2B planning data holding you back?  By Ben Leet, Chief Customer Officer Delineate Planning data should form the foundation of any B2B marketing campaign. Without understanding the audiences you’re trying to talk to, how do you know what message to...
The 6 Elements of a Powerful Business Story

The 6 Elements of a Powerful Business Story

Guest blog by Mike Sergeant, author of ‘PR for Humans: How Business Leaders Tell Powerful Stories’ At Delineate, we believe that there’s an art to storytelling with data, and it’s why we share valuable insights in a way that’s readable, engaging and human. So, when we...
Storytelling with data: How turn insights into stories

Storytelling with data: How turn insights into stories

The power of story – using insights to tell a meaningful story   Creative and communications agencies know that storytelling is a vital element of a strong campaign. But when it comes to storytelling with data, the application of story seems to be missing....