The 6 Elements of a Powerful Business Story

The 6 Elements of a Powerful Business Story

Guest blog by Mike Sergeant, author of ‘PR for Humans: How Business Leaders Tell Powerful Stories’ At Delineate, we believe that there’s an art to storytelling with data, and it’s why we share valuable insights in a way that’s readable, engaging and human. So, when we...
How to win more PR pitches with an insight-led approach

How to win more PR pitches with an insight-led approach

Why do… an insight-led approach for your PR pitch?   PR pitches are getting tougher. But help is at hand. Ben Leet, Delineate’s Chief Customer Officer, explains why an insight-led approach can be a game changer for a compelling pitch. It’s a scenario we’re...
Why Do… research led content?

Why Do… research led content?

Business to Business (B2B) PR agencies face an ongoing challenge to keep their client messages fresh. In the first of our “How to – Why do?” guides, we explore its impact and explain how research-led content boosts your authority and strengthens your drumbeat....