Our Company

Delineate has one simple mission. To help brands and marketers make smarter decisions. Fast.

We believe real-time data, rich insight and intelligence are the key to helping CMOs make smarter decisions. That’s why we created Delineate. A modern research company driven by the smartest people and powered by a smart technology platform.

A unique formula

We blend the best of always-on opinion research, data science and artificial intelligence for practical solutions for real world marketing and communication challenges.

The Delineate platform

Our powerful platform produces decision-ready data, insight and intelligence in real-time. It’s always on, for the access to consumer data that today’s communicators need, delivered affordably, in real-time.

Supported by a wide range of Delineate tools, the intelligence provided by our platform is robust enough to be actionable out-of-the-box. But it is also endlessly customisable to align with whatever analytics systems and protocols are in place across your organisation.

Driven by people

Our team understands how audiences tick. Their ideas, experience and strategic consultancy help you make smarter decisions, fed by rich and deep brand, audience and market intelligence curated from the platform.

See the Delineate platform in action

Our Leadership Team

Ben Leet

Chief Customer Officer

Ben has worked across the market research, media, and communications sectors for more than 15 years. He’s a people-driven, client-focused leader and an expert in helping businesses, and their customers, grow. He’s had senior management roles at Toluna, Ugam Solutions, Instantly, and YouGov.

Deepa Shah

Chief Financial Officer

Deepa is a multi-award winning CFO with more than 20 years’ experience working for technology, healthcare communications, market research and insights, and creative services businesses. After a successful career at Omnicom and Publicis, now Deepa works as a portfolio CFO, NED and Board Advisor to fast-growth businesses.

James Stewart

Chief Technology Officer

James leads both our product and software teams, making sure our platform and tools drive growth in our customers’ businesses. James has had senior and C-Suite marketing and digital roles the financial services and utility sectors, creating products used by millions of consumers and driving digital transformation agendas.

James Turner (JT)

Founder & CEO

Before founding Delineate, JT worked for more than 20 years in senior agency and client-side research and insight. He held senior roles at Black Swan Data and was European COO at Edelman Berland. Before that, he worked at BT, ICM, FreshMinds and IRI. JT lectures in research techniques and is a regular industry speaker.

Jeff McDonald

CEO Americas

Jeff leads our Americas team. He has more than 25 years’ consulting, research and insights leadership experience. Before Delineate Jeff was President of Americas and APAC for System1 Research (formerly BrainJuicer). He’s held senior agency and client-side roles in Nielsen NeuroFocus, SpectraComm, Seales Air Corporation and Maritz.

Martyn J Crook

Non-Exec Board Adviser

Martyn has more than 25 years research, analytics and strategy experience, with a reputation for delivering growth through proprietary innovation. He’s run research and insight for brands like Coca-Cola, Kimberly-Clark, Microsoft, General Mills and Mondalez. Martyn serves on the advisory board of Marketing Science Institute, guest lectures at several business schools and holds a PhD from Imperial College London.

Paul Edwards

Non-Executive Chairman

Paul is an ad-man, researcher and futurologist with 40 years’ experience. He was Head of Planning at Young & Rubicam and SPLintas, Chair and CEO of The Henley Centre, Group CEO at Lowe & Partners, Publicis Chief Strategy Officer and CEO for TNS UK. Most recently he was European CEO for Hall & Partners.

Tarcey Hubbard

Chief Research Officer

Tarcey is senior director in our research practice, providing strategic counsel to clients. Her passion is using data to understand human behaviour, recognise consumer needs, solve communications challenges and drive innovation and change. Tarcey has held research director positions at Ipsos MORI, Synovate, Edleman Berland and Revealing Reality.