Leadership Team

Ben Leet

Ben Leet

Chief Customer Officer

For the past 15 years Ben has worked across market research, media, and communications sectors, and is passionate about the power of data and insight to inform better marketing strategies. He’s a people-driven, client focussed leader with expertise in scaling businesses and helping clients grow. His previous roles include senior management positions at Toluna, Ugam Solutions, Instantly, and most recently at YouGov as UK General Manager.

Erik Meert

Erik Meert

Chief Financial Officer

Erik is a business leader with extensive C-level and international experience. He brings over 20 years’ experience gained at various multinationals including WPP, Pitney Bowes, Xerox & 3Com. Most recently Erik is working as a portfolio CFO through the FD Centre to provide a range of SMEs with Strategic Finance Advice to support fast growth organisations excel in strategically relevant execution.

Paul Edwards

Paul Edwards

Non-Executive Chairman

Ad-man, researcher and futurist, Paul brings 40 years of advertising, marketing and research experience. His previous leadership roles include Head of Planning at Young & Rubicam and SPLintas, Chairman and CEO of The Henley Centre, Group CEO at Lowe & Partners, Chief Strategy Officer at Publicis, and CEO for TNS UK. Most recently he was European CEO for Hall & Partners.

James Stewart

James Stewart

Chief Technology Officer

James has responsibility for both our Product Management and Software Engineering teams, ensuring we create the products that will drive growth in our customers business.  He is putting Software Engineering at the heart of our business alongside our data to ensure we move beyond being just a Market Research company.  James has held senior and C-Suite roles in Marketing and Digital in both Financial Services and Utility Companies, building products used by millions of consumers and driving a Digital Transformation agenda.

James Turner (JT)

James Turner (JT)

Founder & CEO

JT brings over 20 years of research and insights experience having worked both agency and client-side in senior roles. He’s the founder and CEO of Delineate. JT has held senior management positions at Black Swan Data, was Chief Operating Officer in Europe at Edelman Berland, the strategic insights division of Edelman. Prior to Edelman, he worked at BT, ICM, FreshMinds and IRI. He lectures in research techniques and is a regular industry speaker.

Tracy "Tarcey" Hubbard

Tracy "Tarcey" Hubbard

Chief Research Officer

Tarcey is senior director in the custom research practice providing strategic counsel to brands and agencies. She has a passion for using data to understand human behaviour and consumer needs & lifestyles, to solve communications challenges, drive innovation and behaviour change. Tarcey has held a number of Research Director positions at Ipsos MORI, Synovate, Edleman Berland and most recently Revealing Reality.

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