insights that cut to the chase

Welcome to delineate

delineate is a research and insights firm working exclusively with marketing and communications teams. We help solve complex communication problems using the latest techniques in research and analytics.

We specialise in three main areas: authentic audience insights; original research-based content; and measurement and analytics. No matter how tricky your client brief, our proprietary approach allows you to cut to the chase in three precise steps: define, design, deliver.

Our Services

Our Services

Understanding your audience

authentic audience insights

Eliminate the guesswork – Understand what makes your audience tick and identify campaign territories.

Improving your digital presence

original research-based content

From killer stats to full thought leadership research – Give your content marketing an insight injection.

Measuring Success

measurement and analytics

Prioritize and target the right audiences, test messaging and creative – Prove impact of media and campaigns.

Case Studies

campaign testing, Pitch Research - delineate case study - cpg

Porter Novelli – Pitch Campaign Testing For CPG client

Campaign Testing / Pitch Research Case Study Porter Novelli was asked to pitch for a new European client with short notice. The brief gave limited insights into the audience and their motivations. The client was established category and any new campaign...
thought leadership research - delineate case study - product launch

MullenLowe Salt & Kimberley Clark – Depend UK Launch

Thought Leadership Research Case Study Depend was looking to enter the UK market as a challenger brand and engaged MullenLowe Salt as part of the launch. The Audit Incontinence category is not frequently discussed in the UK. The brand was looking to change...
thought leadership research - delineate case study - office workers

Hotwire & BMC – Office Workers Study

BMC is global leader in software solutions that help IT transform traditional businesses into digital enterprises. They engaged Hotwire to raise their profile across Europe. In a crowded space, BMC wanted to strengthen its position as an expert on the...

How We Work

How We Work



You need someone to listen to your business challenges. Really listen. Our consultants are experienced and cross-discipline and know the questions to ask. We get straight to the heart of the issue.



All clients are unique. We mean it. Each challenge gets a fit for purpose, no fuss solution right for you. Everything we design can be executed at pace ensuring you get what you need before it’s too late.



You need a partner that delivers. We are that partner. Our focus is on outcomes, not outputs, giving clear, actionable advice allowing you to cut to the chase.

Contact Us

For further information please get in touch.


Switchboard: +44 (0) 203 289 2146

Our Offices

London Office: 49 Greek Street, London, W1D 4EG, United Kingdom. Manchester Office: 51 Bengal St, Manchester M4 6LN, United Kingdom.