Why clients use bertie.
Plan better campaigns
Know your B2B audiences for accurate profiling and segmentation.
Improve marketing ROI
Boost accuracy of B2B campaigns and grow lifetime client value.
Win more pitches
Impress your B2B prospects with data-driven insights.
In-depth insights into B2B audiences – no more guesswork.
bertie gives you in-depth understanding of decision makers across core functions: Finance, IT, Marketing, Manufacturing, HR, Business Services, R&D & Procurement
By removing the guesswork, you can create more effective campaigns through:
- Detailed audience profiling
- Target audience segmentation
- Data-led campaign planning
- Evidenced media planning & buying
bertie is intuitive, easy to use and always-on.
bertie delivers data in quarterly feeds, through dashboards, crosstabs or API connection.
A B2B platform with helpful tools and features.
- Create and save tables with a simple drag and drop
- Customisable audience analysis specific to your clients and your work
- Share with other users at the click of a button
- Export into excel for further analysis
Accurate B2B data at your fingertips.
US and UK.
More countries rolling out in 2019.
4,000 interviews per quarter
Data is representative of the business populations per country including age, gender, region, seniority level and company size.
12 million data points per quarter
general media consumption, and
specific trade title consumption.
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