The Delineate blog
The rise of integrated marketing
Integrated Marketing - who are the winners and losers? By Ben Leet, Chief Customer Officer Delineate Integrated Marketing is one of the biggest trends of 2018, and it's set to continue for the foreseeable future. From advertising giants like WPP, all the way down to...
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Why social media listening is not the same as market research
Social media conversations versus market research By James (JT) Turner, Founder and CEO Delineate I recently read an opinion piece that said the biggest and most powerful market research tool we have is social media. With Facebook, LinkedIn and Twitter offering...
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Why limit your sampling to demographic?
Why limit your sampling methods to demographic? With a broad selection of sampling methods now available to researchers, why are we still fixated on demographic segmentation? Ben Leet, Delineate’s CCO, asks brands and marketers to look further afield with audience...
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Storytelling with data: How turn insights into stories
The power of story - using insights to tell a meaningful story Creative and communications agencies know that storytelling is a vital element of a strong campaign. But when it comes to storytelling with data, the application of story seems to be missing....
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How to win more PR pitches with an insight-led approach
Why do… an insight-led approach for your PR pitch? PR pitches are getting tougher. But help is at hand. Ben Leet, Delineate's Chief Customer Officer, explains why an insight-led approach can be a game changer for a compelling pitch. It’s a scenario we’re...
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Why Do… research led content?
Business to Business (B2B) PR agencies face an ongoing challenge to keep their client messages fresh. In the first of our “How to - Why do?” guides, we explore its impact and explain how research-led content boosts your authority and strengthens your drumbeat. Fresh...
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Will Amazon’s sponsorship deal be a Bake Off winner?
Ben Leet, Delineate’s CCO, appeared on BBC News and 5 Live this week to discuss the new Amazon sponsorship of the ‘Great British Bake Off' and why they’re promoting the Echo instead of Amazon Pantry service. It’s back! Social media rejoices as Bake Off returns to...
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Why were market research self-serve platforms left on the shelf?
James Turner, CEO of Delineate, shares his thoughts on the missed opportunity of self-serve platforms I was recently approached by the wonderful people at Voxpopme to participate in episode 14 of their Perspectives series (check it out at voxpopme.com), which poses...
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CTTC2 – What Do Brands & Marketers Need To Know About Smart Speaker Technology
“Alexa, what do brands and marketers need to know about Smart Speakers?” One in ten UK and US consumers now use smart speakers to help them make their buying decisions. There’s rapid growth, a new algorithm is king, and partnerships will be crucial. Brands have a new...
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CTTC3 – Don’t Be So Personal – Ad Personalisation Research
The top three things marketers need to know about ad personalisation in the post GDPR world We’ve all been there. That one internet search that leads to an endless series of targeted adverts following us from site to site for weeks on end. Our journey through the
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