The delineate blog

Why Do… research led content?

Business to Business (B2B) PR agencies face an ongoing challenge to keep their client messages fresh. In the first of our “How to - Why do?” guides, we explore its impact and explain how research-led content boosts your authority and strengthens your drumbeat. Fresh...

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Will Amazon’s sponsorship deal be a Bake Off winner?

Ben Leet, Delineate’s CCO, appeared on BBC News and 5 Live this week to discuss the new Amazon sponsorship of the ‘Great British Bake Off' and why they’re promoting the Echo instead of Amazon Pantry service. It’s back! Social media rejoices as Bake Off returns to...

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