The Delineate blog
Sign of the Times: why you may want to start paying more attention to TikTok
Sign of the Times: Why you may want to pay more attention to TikTokSign of the Times: Why you may want to pay more attention to TikTokTikTok is taking over. Last week I saw an odd and fascinating ‘street performance’. Two teenagers were using their phones to take...
Testing, testing 1, 2, 3
Testing, testing 1, 2, 3Testing, testing 1, 2, 3Please pay attention. This is important. It’s time we talked about ad testing. Some marketers see ad testing as a necessary evil - an incremental cost that, if our creative instincts were right, only validates how fully...
Love in a time of Corona
Love in a time of CoronaLove in a time of CoronaThere was some great news this week for anyone in love affected by social-distancing, if they live alone and in England. We’re slowly getting back on our feet after the first wave of the pandemic. And this week the...
A position of Trust
A position of TrustA position of TrustGovernment Trust In the last week, Trust in the Government is at its lowest since lockdown began. From the start of the crisis, we’ve been using our daily COVID-19 Impact Tracker to chart the UK’s belief in the Government’s...
Are we feeling informed – Did Boris Johnson’s speech clarify or confuse ?
Are we feeling informed - Did Boris Johnson’s speech clarify or confuse?Are we feeling informed - Did Boris Johnson’s speech clarify or confuse ?Are we feeling informed - Did Boris Johnson’s speech last weekend clarify or confuse the public’s understanding of lockdown...
Little boxes – how are we using our home technology in lockdown?
Little Boxes - how are we using our home technology in lockdown? Little boxes - how are we using our home technology in lockdown? Little boxes - how are we using our home technology in lockdown? For many people, our home technology is helping to keep us sane right...
Looking up – Are we starting to feel more positive about the future?
Looking up - Are we starting to feel more positive about the future?Looking up - Are we starting to feel more positive about the future?Looking up - Are we starting to feel more positive about the future? While we’re still witnessing the terrible effects of...
The View from Inside – How does the #StayAtHomeNation feel, one month on?
How does the #StayAtHomeNation feel, one month on?How does the #StayAtHomeNation feel, one month on?How does the #StayAtHomeNation feel, one month on? We’ve all felt the sting of this lockdown. Our jobs, shopping habits, how we use our free time and interact with each...
The View from Inside – Taking the pulse of the #StayAtHomeNation
The View from Inside - taking the pulse of the #StayAtHomeNationCOVID-19 has touched every part of our lives in the UK, and brands are no exception. How is your brand tracking the way consumers are changing their buying habits, their immediate needs and their future...
Is the lack of B2B planning data holding you back?
Accurate audience planning data is vital to the success of any B2B campaign. Bertie, the first B2B Audience Intelligence platform, removes the guesswork.