Blog

When Pop Music Went Real Time

What can the data world learn from the music industry? And what role has real-time played in the making of music legends?

Smile! 2020 is nearly over!

There have been some amazing campaigns this year. We just wanted to remind ourselves of a couple of the campaigns that bought a smile to our face in 2020.

Iceberg Ahead!

If you ditch the survey, you’re not getting the full picture. Delineate COO, Ben Leat makes the case for the humble survey.

With all the Trimmings

The festive season is a little different for advertisers this year. Brand tracking is going to be more important than ever.

The Business of Brand Data

What gets measured gets done? But are you measuring the right things so the right things get done? Delineate’s CTO, James Stewart explores the lessons for marketers from business world.

If You Don’t Believe Us, Just ask McKinsey!

This year TikTok became a household word. Platforms and audiences move fast. So how come data and research is still stuck in the slow lane?

#TeamDelineate Takes the Gold!

Team Delineate’s Ironman Triathlon Fundraising Challenge! The Delineate smashed our target for CRISIS by completing Iron Man event.

Scrolling Scrolling Scrolling – The Case for Realtime Data

This year TikTok became a household word. Platforms and audiences move fast. So how come data and research is still stuck in the slow lane?

The Top Five Marketing Tales of Terror

This Halloween resist temptation! Don’t fall for the tricks if you want the lasting and fulfilling treat of your customer’s attention and sales. Here are our top five terrors to avoid.