The 6 Elements of a Powerful Business Story

The 6 Elements of a Powerful Business Story

Guest blog by Mike Sergeant, author of ‘PR for Humans: How Business Leaders Tell Powerful Stories’ At Delineate, we believe that there’s an art to storytelling with data, and it’s why we share valuable insights in a way that’s readable, engaging and human. So, when we...
The rise of integrated marketing

The rise of integrated marketing

Integrated Marketing – who are the winners and losers? By Ben Leet, Chief Customer Officer Delineate Integrated Marketing is one of the biggest trends of 2018, and it’s set to continue for the foreseeable future. From advertising giants like WPP, all the...
Why limit your sampling to demographic?

Why limit your sampling to demographic?

Why limit your sampling methods to demographic? With a broad selection of sampling methods now available to researchers, why are we still fixated on demographic segmentation? Ben Leet, Delineate’s CCO, asks brands and marketers to look further afield with audience...
Storytelling with data: How turn insights into stories

Storytelling with data: How turn insights into stories

The power of story – using insights to tell a meaningful story   Creative and communications agencies know that storytelling is a vital element of a strong campaign. But when it comes to storytelling with data, the application of story seems to be missing....
How to win more PR pitches with an insight-led approach

How to win more PR pitches with an insight-led approach

Why do… an insight-led approach for your PR pitch?   PR pitches are getting tougher. But help is at hand. Ben Leet, Delineate’s Chief Customer Officer, explains why an insight-led approach can be a game changer for a compelling pitch. It’s a scenario we’re...